Selling hitler propaganda and the nazi brand nicholas oshaughnessy on amazoncom free shipping on qualifying offers hitler was one of the few politicians who understood that persuasion was everything deployed to anchor an entire regime in the confections of imagery. Hitler was one of the few politicians who understood that persuasion was everything deployed to anchor an entire regime in the confections of imagery rhetoric and dramaturgy the nazis pursued propaganda not just as a tool an instrument of government but also as the totality the raison detre . Selling hitler is a thorough bitter and entirely virtuoso performance ranging fluently over all the various mechanisms by which the nazi propaganda apparatus attempted to create the idea of a nationalist paradise just out of reach deliverable only by the new order open letters monthly. In this article we argue that nazism functioned as a brand and that this is key to our understanding of the extraordinary success of the hitler regime in galvanising german public opinion nazis understood and manipulated the power of the brand creating what amounts to a parallel universe of imagery and symbolism. Selling hitler propaganda and the nazi brand nicholas oshaughnessy a radical reappraisal of how hitler and the nazis conceived of themselves from the outset as a propagandistic state rather than propaganda being merely an accessory to power bibliographic details selling hitler hardback
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